AI has changed marketing in a real way by helping teams to create content faster, but speed alone doesn’t equal readiness.

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

Here's which companies and investors own TikTok, who owns Oracle, and what to know about the app's new terms and conditions.

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...

Cashback platforms have evolved far beyond “deal sites.” Globally, they drive tens of billions in annual retail sales and capture hundreds of thousands of daily shopper actions.

During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation. While they may be buying less today, when they do spend it’s most likely ...

Ellipse's Platform Optimizes Leasing Operations for Property Managers by Transforming the Way Properties Connect with Prospects ...

Emails allow you to communicate directly with your customers and curious email subscribers. According to a 2023 Litmus survey, 87% of marketing leaders ...

Internet-savvy marketers and brands from Topgolf to DoorDash are instead embracing a new formula for virality, defined by ...