These are the top 11 beauty trends gaining popularity online and generating a lot of buzz on social media. Huda’s lip liner ...

TODAY staffers join Jenna Bush Hager and guest co-host Tyra Banks in Studio 1A to test viral TikTok beauty trends and see if ...

Genevieve Turley is a smash hit on social media, and now the beauty expert has launched her own limited edition OK! Beauty ...

Explore how the 'morning shed' trend, fuelled by TikTok and celebrity culture, is both reshaping beauty standards and ...

A new report highlights the TikTok-fueled growth of brands like Medicube, Anua, and Sacheu Beauty, while emphasizing the ...

How to recreate the perfectly bronzed "toasty makeup" look that's going viral on TikTok, according to a makeup artist.

Every new month, it seems like there’s always a new batch of beauty trends on TikTok. I’ve witnessed the snail mucin obsession, the “glazed donut” skin craze, the burgundy takeover of 2024 ...

She added, "It just makes you feel good about humanity." Dr. Pimple Popper: Breaking Out airs on Lifetime Mondays at 10 p.m. ET. For a closer look at some of TikTok's viral beauty trends, keep ...