Genevieve Turley is a smash hit on social media, and now the beauty expert has launched her own limited edition OK! Beauty ...

TODAY staffers join Jenna Bush Hager and guest co-host Tyra Banks in Studio 1A to test viral TikTok beauty trends and see if ...

These are the top 11 beauty trends gaining popularity online and generating a lot of buzz on social media. Huda’s lip liner ...

We ask make-up artist and social media sensation Genevieve Turley about tips, trends and her new OK! Beauty Box – including a ...

From dangerous DIYs to cringe-worthy skincare hacks, a real doctor breaks down the TikTok beauty trends you should absolutely avoid. Get expert insights, honest reactions, and safe alternatives that ...

How to recreate the perfectly bronzed "toasty makeup" look that's going viral on TikTok, according to a makeup artist.

But it isn't just the humidity that can wreak havoc with your hair while you relax on holiday. In fact, there are a host of ...

Users are seeking more information around health and self-empowerment, with TikTok Shop reporting ‘growing consumer ...

A look at the standout beauty looks from Copenhagen Fashion Week's Spring/Summer 2026 shows — including dolphin skin, ...

We may have only experienced a few weeks of 2025, but the year's makeup trends have already cemented themselves into the ...

Face wraps are not new, and similar designs have existed for years, typically used post-surgery. But Skims has rebranded the ...

Marian Rivera's take on the viral "Pogi" trend on TikTok has received an overwhelmingly positive response from netizens, with ...