Shoppers are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.
Sales of expensive battery-powered cars like the Ford F-150 Lightning have stalled, forcing automakers to slow production and offer more affordable vehicles.
"We can't walk away from EVs - not just for the U.S., but if we want to be a global company. I'm not going to just cede that to the Chinese," Ford (F) CEO Jim Farley said in an interview with the ...
2024, 9.2% of new car registrations were for electric vehicles, according to an Experian Automotive report. This is an increase of 1.2 percentage points from 2023. If we fly higher to a bird's eye ...