Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The NBA has again teamed with The Coca-Cola Company, ...
In 2023, Coke rival Pepsi took the role of official soft drink partner with its lemon-lime offering, Starry. Coke’s ...
The iconic ‘Lymon’ is back. If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that ...
The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in ...
Campaignme.com on MSN
NBA, Coca-Cola ink multi-year global marketing deal with Sprite as official drink
The National Basketball Association (NBA) and The Coca-Cola Company have revealed a new global marketing partnership, ...
NEW YORK - The National Basketball Association and The Coca-Cola Company (NYSE:KO) announced today that Sprite will return as the league’s official global soft drink partner, according to a press ...
Learn about the Pimm's Cup, a refreshing cocktail that originated in England and is now the most popular drink in New Orleans. Discover why it's a popular, light, and flavorful drink, perfect for ...
Irish Examiner on MSN
Full-sugar soft drinks being sold at same price or cheaper than sugar-free versions, study finds
Researchers found Coca-Cola, Pepsi, and various Club products were being offered at the same price as their sugar-free ...
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