The iconic ‘Lymon’ is back. If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The NBA has again teamed with The Coca-Cola Company, ...

The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in ...

Sprite said “Obey Your Thirst.” America listened. The lemon-lime beverage is now the nation’s third-favorite soft drink, surpassing Pepsi for the first time last year. Only Coca-Cola and Dr Pepper ...

Sprite is introducing its coldest flavor yet just as temperatures are heating up. Earlier this week, the Coca-Cola Company announced that they are debuting a new seasonal flavor, Sprite Chill, that is ...

In 2023, Coke rival Pepsi took the role of official soft drink partner with its lemon-lime offering, Starry. Coke’s ...

LeBron James has had limited edition shoes and even a limited edition gum, and now he'll have his own limited edition drink. Sprite announced on Wednesday that it would be releasing Sprite 6 Mix by ...