You notice the scent first. Before spotting the oval bar or its familiar green-and-gold packaging, Mysore Sandal Soap announces itself through fragrance alone. For many Indians, especially in South ...

Karnataka Soaps and Detergents Ltd. (KSDL) on Tuesday launched a range of new products under its flagship Mysore Sandal Soap brand, with actor Tamannaah Bhatia, the company’s brand ambassador, ...

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The announcement coincided with the mega launch of 60 new products across personal care and home care segments, signalling KSDL’s strategy to compete with private multinationals.