For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

Automation’s rise is inevitable. The choice lies with the leaders who decide how to blend machine capabilities with human creativity. Brands that choose wisely will avoid becoming the punchline of the ...

Key Facts Zürcher Kantonalbank (ZKB) can now process ISO 20022 reporting messages ahead of the global SWIFT deadline, going ...

A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our ...

Company Achieves Third Consecutive Quarter of Positive Results Highlights: Record Quarterly Revenue: $14.2 million.Record Gross Margin: Adjusted gross margin expanded to 63% for the quarter and 55% fo ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

RedwolfOgilvy and the Stephanis Store Network announce the launch of a new strategic partnership that places the use of Digital Performance Marketing at the centre of all available digital channels.

I'm sure this will come as a shock, but sometimes we marketers are guilty of overcomplicating things. Processes involve numerous teams, spreadsheets have dozens of tabs, and plans can take pages and ...