For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

RedwolfOgilvy and the Stephanis Store Network announce the launch of a new strategic partnership that places the use of Digital Performance Marketing at the centre of all available digital channels.

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...

SEO is no longer enough. In 2026, marketers must excel at GEO—Generative Engine Optimization—and getting discovered by AI. Go-to digital marketing expert Janet Driscoll Miller leads this live Ask Me ...