In today’s competitive landscape, understanding consumer behaviour is vital, and retail media technology offers unparalleled ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Rivalry within the industry forces companies to seek more efficient marketing strategies while maintaining decent customer ...

At The Drum Live, Tesco Media’s director of strategy laid out its ambition to win a greater share of media budgets as ...

Automation is changing the world of business and retail with AI-powered predictions. For 20 years, online retailers have wielded an advantage over their Main Street competitors because of the data ...

This approach enhances content discovery, builds trust and fosters a community where authenticity thrives," said Sunder Balasubramanian, Myntra's chief marketing officer. The executive told Mint ...

The defaults have proven costly for many retail investors. Towns, cities and provinces used so-called local government financing vehicles (LGFVs) to fund infrastructure projects, including road ...

In a South African grocery retail first, Checkers has taken to the skies in a specially branded aeroplane. In a SA first for retail, Checkers Sixty60 has taken to the skies (image supplied ...

As a mom of a 16-month-old toddler, there are days when I find myself mindlessly scrolling through social media after hours, getting pulled into ads and clickbait that, frankly, I didn’t even ...