As account based marketing (ABM) gains traction, how can it best be used to increase marketers’ strategic reach?

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

This approach enhances content discovery, builds trust and fosters a community where authenticity thrives," said Sunder Balasubramanian, Myntra's chief marketing ... and drive sales among the ...

Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns.

Consumer intelligence company NIQ has launched a suite of Marketing Mix Modelling solutions (MMM), helping global ... across the portfolio; and to measure sales lift from specific media campaigns and ...

NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping ... Media and Halo effect across the portfolio. Measure ...

During the earnings conference call, the company projected an increase in sales and advertising ... s ability to put together ...

The Hershey Company's Q3 results reflect lower net sales and earnings amid a challenging consumer environment and high cocoa ...

Simplicity in pricing, not complexity, is what leads to profitable growth for software companies. Rather than focusing on minute differences between prospect groups, software leaders should look for ...

MAS' third-quarter 2024 results benefit from operational improvements. Yet, challenged market demand ails the top line.

McDonald's' strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four Ds: digital, drive-thru, delivery, and development.