Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

On Tuesday, Collier County Commissioners approved a nearly $12 million budget for a tourism marketing campaign.

Their best marketing campaign template is for budgeting and calculating ROI. Smartsheet’s free Excel template helps you track ...

Industry Leaders Warn that a 30% Reduction in Marketing Funds Could Result in a $68 Million Loss in Tax Revenue and Weaken ...

Shared budgets have been around for a long time, but do they end up limiting your potential return? Find out when they're ...

Vodafone Idea is increasing its marketing budget for the next two months to boost awareness for its upcoming 5G services ...

The utilization of AI for marketing has only grown. As a communications firm, our clients often ask about AI — are we using ...

The results bring Springbig’s loss for the year to just $784,000 however, though revenue dipped year-over-year to $6.4 ...

Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

One year after the Illinois General Assembly authorized the concept, Choose Chicago is laying the groundwork to create a ...