As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

When two of Pakistan’s most bankable stars, Fawad Khan and Mahira Khan, reunited to promote their upcoming film Neelofar, the campaign felt less like typical movie promotions and more like a carefully ...

Another day, yet another social media copyright lawsuit – once again from Warner Music Group (WMG), which is suing Pacsun ...

HTeaO, the nation’s leading iced tea franchise, announced a significant step in strengthening its marketing organization with ...

Tencent has agreed to halt all promotion and testing of Light of Motiram as it prepares for a major court case next ...

With more middle-income consumers stretched thin, fast-casual players are stepping up their deals and discounts in this ...

Football fans all around the world tune in for the final game of the NFL Season in early February for three reasons, and ...

Suzanne Berg Currier was promoted to CEO of Goal Five, a women's sports apparel brand that recently moved its headquarters to ...

The Advertising and Promotion Commission approved $786,000 in contracts Monday for marketing and public relations.

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Yami Gautam voiced her firm disapproval of what she referred to as an increasing trend of “paid hype” in Bollywood, where funds are reportedly exchanged under the guise of marketing to generate ...