Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Turning prospects into customers takes time and marketing dollars, so the more sales you can get with each customer, the more likely your company will be to make a profit. A product mix pricing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...

Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...

The problem of improving accuracy in consumer product sales forecasting is investigated. A marketing simulation model using sales and marketing mix data from a company selling consumer specialties ...

This is a preview. Log in through your library . Abstract As a new type of word-of-mouth information, online consumer product review is an emerging market phenomenon that is playing an increasingly ...

Founded in 1994, Supor has leveraged high brand equity and product quality to maintain leadership in China’s kitchen appliance and cookware markets over the past decade. We attribute Supor’s robust ...