With a stellar LinkedIn About, you’ll impress those who visit your profile, and you'll be one step closer to expanding your ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Retailers' branding isn't just about appealing to customers but also is a way to attract top-notch employees as an employer.

Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through ...

Chris Barbin, CEO & Founder, Tercera. No company, no matter how innovative, can achieve sustained success entirely on its own. And while technology companies might dominate headlines, their partner ...

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

🔰 TL;DR: The Marriott logo's evolution from a modest root beer stand to a global hospitality powerhouse offers crucial lessons for any brand. This post analyses its design elements, psychological ...

Launching a new business is both exhilarating and daunting. You’ve got the innovative idea, the passion, and maybe even ...

It's not just a place for sugary pastry indulgences ... straight-flip the switch with a disruptive big-bang rebrand overnight. Subtly phase in new branding elements over time for a smoother transition ...