In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

“After more than 20 years in this field, we have finally found scientific evidence demonstrating that nation and place brands impact economies,” says Jose Filipe Torres, CEO of Bloom Consulting. “This ...

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

With a stellar LinkedIn About, you’ll impress those who visit your profile, and you'll be one step closer to expanding your ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Retailers' branding isn't just about appealing to customers but also is a way to attract top-notch employees as an employer.

Custom PVC patches are the top choice for adding decorative elements to clothes. They can be professional or showcase ...

The baseline competency of any advert must be brand recognition. If your audience doesn’t link your brand to the ad message, it ceases to be an advert for your brand. At best, it’s seen as an ad for ...

Committing yourself to a single designer’s vision, GQ’s Noah Johnson argues, is a perfectly valid way to develop your personal style.

What are the best sports cars that every major brand has to offer? Here are the answers and an incredible list of great ...

"We are committed to investigating sexual offences, no matter how long ago they are alleged to have taken place." Brand has been questioned under caution on three separate occasions. The ...