Shopify reports the WNBA is experiencing significant growth, with fan engagement and merchandise sales surging, creating ...

It’s All-Star Weekend, and Paige Bueckers, in her first appearance, isn’t letting the spotlight slip away. The post Paige ...

Paige Bueckers, UConn's senior guard, shared an emotional mid-season update on Instagram, featuring a photo with teammate ...

Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for ...

Paige Bueckers breaks down her viral $540 Wingstop order and her new Dallas partnership, while reflecting on Kyrie’s powerful ...

On Tuesday, WNBA commissioner Cathy Engelbert spoke with Connecticut reporters to address the "elephant in the room" and what ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

The Dallas Wings are coming off a 102-83 loss to Caitlin Clark and the Indiana Fever. It was one of the biggest matchups of the season in the WNBA, as fans got their first professional look of Clark ...

NEW YORK -- Paige Bueckers will play in her first WNBA All-Star Game while Nneka Ogwumike has earned her 10th selection, the league announced Monday as it named the players who will join Caitlin ...

Dallas Wings star Paige Bueckers shared a mid-game moment with idol and fellow celebrity Kyrie Irving while hosting the Indiana Fever on Friday.

Dallas Wings star Paige Bueckers has been ruled out for the game vs. the Washington Mystics on June 28 due to a knee injury.