Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization drive, and more ...
In 1996, Kingfisher introduced the jingle "Oo La La La Le O," which incidentally coincided with the brand's sponsorship of the West Indies cricket team. Since then, the jingle has gone on to become ...
Director A M Jothikrishna, who is making his debut as an artiste with Oo la la la, talks to CT.... He may not have exactly rocked the box office with his films. But there s a certain element of ...
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