North Carolina's hiring of Bill Belichick was the stunner of the college football year. Here's how the Tar Heels pulled it ...

CHAPEL HILL, N.C. -- By the time Bill Belichick arrived for the news conference announcing his hire as the next North Carolina football coach ... a UNC logo or a jersey number.

Welcome to college football. Thanks to Belichick’s arrival, North Carolina is now living the ... He even wore a hat and pullover without a UNC logo Wednesday. They both read “Tar Heels ...

“This UNC logo is worldwide ... we can walk into any school and say, ‘We’re North Carolina, we have the greatest coach in the history of football, and we have a great university.