Belichick hired Michael Lombardi, a former NFL general manager, as the GM for the UNC football program, a role that has become essential in the name, image and likeness (NIL) era of college sports.

The UNC football program hit a hard reset button in the offseason. North Carolina's GM, Michael Lombardi, talks about the ...

During Bill Belichick‘s two dozen years in New England, a sign reading “practice execution becomes game reality” hung inside ...

A former NFL general manager, Lombardi will serve as North Carolina's GM and help Belichick build the Tar Heels' roster.

The Tar Heels' new GM spoke publicly Tuesday for the first time since assuming the position. "A lot of pride in this program.

Fittingly, the former NFL executive’s days sound a lot like they did in the league — so he can be forgiven if he occasionally ...

Lombardi’s news conference marked the first on-campus availability for the program since Belichick’s hiring in December as ...