Marketing researcher says charitable givers are motivated by search for meaning, not pursuit of 'warm glow'

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

Social media marketing falls flat as a signal of quality, research finds

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

German Entrepreneur Felix H Mohr on Discipline, Founder-Led Marketing, and the Rise of Practical Business Education

With ventures across marketing, education, and property, the 34-year-old entrepreneur explains why accessible business knowledge matters more than ever. Felix H Mohr, a German entrepreneur known for ...