Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.

New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...

Novartis has filed suit against AstraZeneca’s rare disease unit, claiming that certain marketing materials for Alexion’s Ultomiris create an inaccurate impression of Novartis’ rival drug Fabhalta.

A beef over a food order mix-up sparked a vicious, seven-person brawl inside a Texas Whataburger last week, according to reports and authorities. Police were dispatched to the San Antonio Whataburger ...

In 2020, Muthoot Finance launched its "Sunheri Soch" campaign, a radio campaign in partnership with Red FM A key focal point for the Gold Loan NBFC has been to bring about an attitudinal ...

NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...

Burger King has won the coveted Grand Prix prize at the 2025 Marketing Week Awards, as well as the award for Long-Term Brand Building for its work rejuvenating the brand. After losing ground to ...

A wild brawl was caught on camera in a Texas burger joint, leading to seven arrests. The San Antonio Police Department (SAPD) confirmed to Fox News Digital that officers responded to a Whataburger on ...

The $102 million Louvre museum heist has become a marketing gold for the German company that made the furniture hoist used in the robbery. The German company, Boecker, used the Louvre heist to promote ...