Herbalife Formula 1 delivers a balanced mix of ... inferior products, likening it to selling "Swarovski diamonds." A good way ...

Last year, Trader Joe’s rolled out nearly 500 seasonal holiday items. An army of YouTubers and influencers stand ready to ...

Online shoppers are now cashing in like influencers, earning up to ₹20,000 for sharing authentic reviews. But is there a line ...

Our fair value estimate for Gree is CNY 48 per share, derived from a discounted cash flow model with a weighted average cost of capital of 9.4%. This implies an adjusted price/earnings ratio of 10.3 ...

The 4Ps has become synonymous with the marketing mix. The 4Ps are product, price, place, and promotion. The strength of the 4Ps approach is that it is a memorable and practical framework for ...

Simplicity in pricing, not complexity, is what leads to profitable growth for software companies. Rather than focusing on minute differences between prospect groups, software leaders should look for ...

Prior to this, Sarup held the role of Head of Marketing for Plywood and Allied Business at Greenlam Industries.

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

Jiugui Liquor has differentiated itself from China’s other leading baijiu brands by producing Fuyu-flavored baijiu, which enjoys strong cultural links with minority groups in its home in western Hunan ...

Every business must be both willing and organizationally ready to continually invest in tech solutions, experiment, and fail ...

Boston-based New Balance has long experimented in the foam space. The most technologically advanced option is ...