Pierre Cardin, Angola, Marketing Strategy, Cosmetic Industry, Localization, Consumer Behavior, 7Ps, Digital Marketing Share and Cite: Nolatu, F.A.J. (2025) Research on Optimization of Marketing ...

The basics of marketing relies on planning and executing a strategy that connects potential customers with your product at a specific place and price point. Whether you use traditional or digital ...

determing what new products to make is just the beginning of determining your marketing mix of a new product or service. You also need to think about the pricing of the new product, where you will ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

Marketing management refers to planning, organising, directing and control of activities which facilitate the exchange of goods and services between producers and consumers or users of products and ...

Ever since Neil Borden coined the term “marketing mix” in 1949, companies have searched for ways to analyze and refine how they market and promote their products. For a long time, the leading analytic ...

Digital has challenged - and inspired - marketers, media planners, buyers, and strategists, to look beyond traditional media channels when communicating with their ...

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private ...

Events must be a core part of your marketing mix in 2023. Why? Because no other marketing channel is as multi-effective. Engage audiences? Tick. Create leads? Yep. Build personalised relationships and ...