Handouts are not uncommon at industry events. But at Mutinex’s Marketers & Money, attendees might have been surprised when an ...

As a badged MMM Marketing Partner, NIQ can help advertisers measure the full funnel impact of their marketing campaigns on TikTok and TikTok Shop, enabling them to optimize strategies based on ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most ...

CHICAGO, Nov. 19, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions for the second consecutive year.

Recognition Extends to the Gartner Critical Capabilities for MMM Solutions ...

The surge in interest around Market Mix Modelling (MMM) says less about the brilliance of the models and more about the ...

New York, New York, Nov. 11, 2025 (GLOBE NEWSWIRE) -- Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 ...

Recognition Extends to the Gartner Critical Capabilities for MMM Solutions MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial ...