A new report Tuesday by researchers at the Massachusetts Institute of Technology and the Boston Consulting Group, who surveyed more than 2,000 business executives around the world, describes agentic ...

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one-to-one ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing dollar on my way to $119 million.

Chelsea Milling Co., known for its ubiquitous blue-and-white boxes of corn muffin mix, is carefully expanding into new products and markets.

National Vision Holdings, Inc. ( EYE) Morgan Stanley Global Consumer & Retail Conference 2025 December 3, 2025 11:45 AM EST ...

UBS Global Technology and AI Conference 2025 December 3, 2025 10:15 AM ESTCompany ParticipantsJamie Miller - Executive VP ...

If you could design a bauble for your own Christmas tree, what would it be — a teddy bear dressed as a ballerina, a ...

Your email is the key to your apps, logins, communication, receipts, security checks. It holds years of personal data, ...

We should be filling the small business before we're waiting in line for two hours to eat at a chain restaurant.” ...

It’s Sunday, the final day of BravoCon, and inside a cavernous space within Caesars Forum in Las Vegas, Frances Berwick, ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.