Pierre Cardin, Angola, Marketing Strategy, Cosmetic Industry, Localization, Consumer Behavior, 7Ps, Digital Marketing Share and Cite: Nolatu, F.A.J. (2025) Research on Optimization of Marketing ...

Greetings from Iceland! Learning the marketing mix or 4 Ps of marketing is one of the most vital parts of any marketing education. Here we go through the marketing mix that Iceland uses in the digital ...

The marketing world is evolving faster than ever, with brands under pressure to deliver growth, creativity, and measurable results across multiple channels. Agencies that once focused on a single ...

Trying to make your emails actually get opened and lead to something? It’s a common struggle. You put in the work, but sometimes it feels like your messages just disappear into the void. That’s where ...

Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track and optimize their spending across channels, according to new ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...