Incorporating the 7Ps and marketing mix into your marketing plan will help you understand business success to the next level, resulting in consistent approaches and plans. Learning the 7P principles ...

Learn the differences and similarities between the 4Ps and 7Ps of marketing, and how to choose and apply the best one for your product or service.

Then, enter the 7Ps of Marketing. Okay, this is not your grandpappy’s mix of determinants. It is a mix of the future and dynamic for organisations that appreciate that success is not only about what ...

Ghanaian multiple award-winning journalist and news presenter Ridwan Karim Dini-Osman has been awarded the prestigious Dag Hammarskjöld Fellowship. This opportunity will allow him to learn... A forty ...

By Stephanie Schafer, President and Chief Growth Officer at The Social Lights.

A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business ...

This session gets you started on identifying and addressing those needs. There are 7 ways to impact the marketing and sales of your solutions. These are the 7Ps of Marketing, and each of them plays a ...

A high-performing website is crucial for marketing today. An optimized site increases your page rank on Google and other search engines, and in today's world, fewer than 1% of searches go to the ...

Creating beautiful products is one thing; getting designers to take a chance on a new fabric or wallpaper brand is another.

Her expertise is in personal finance and investing, and real estate. Direct marketing is reaching out to individual consumers about buying products or services without using a third party.