The 3 Ps of marketing – People, Personalization, and Permission – offer a modern approach to reaching customers.

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough to matter.

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...