The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Hybrid thinking means being equally fluent in systems and story, moving seamlessly between analytics dashboards and narrative development.

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

Former Bellator MMA champion Patchy Mix's long-awaited chance in the UFC is over, less than one year after he made his promotional debut. The UFC has released Mix (20-3) from his contract, and the ...

The MS in Marketing moves past surface-level trends to equip you with both the technical expertise and strategic mindset that today's marketing roles demand. Informed by input from leading Bay Area ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Mace Dent Johnson Mace Dent Johnson is a writer on the kitchen team. To test ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.