Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025. The award recognises the agency’s expertise, innovation, and commitment to ...

Five Strategic Shifts In Influencer Marketing When our company was founded in 2014, the landscape was different—social media was still finding its place in brand strategies, and influencer ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

Xiaomi MIX Flip 2 foldable teased ahead of launch. Expected to feature Snapdragon 8 Elite, Leica cameras, IPX8 waterproofing, 50W wireless charging, and large usable outer screen.

What happens when you mix raw mango, masala, and marketing rebellion? Pulse Holding on to India’s love for spices, DS Group in 2015 launched a product that, in today’s time, has disrupted the ...

Kevin Durant could be on the move this offseason. Getty Images Despite long speculation and reporting to the contrary, the Knicks are not in the mix to trade for Kevin Durant, The Post has learned.

Cannes Lions 2025: The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI is not just optimizing what we say; it is ...

(Choose Chicago) Choose Chicago created the new marketing campaign in collaboration with local agencies including Envisionit, Agents of Slang, October Productions, Word and Soul, and Chu Batsaihan.