Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Discover Tilly's Q3 2025 earnings: positive comps, margin growth, and tech-driven retail strategies. See how proprietary brands drive momentum.

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

SEO is no longer enough. In 2026, marketers must excel at GEO—Generative Engine Optimization—and getting discovered by AI. Go-to digital marketing expert Janet Driscoll Miller leads this live Ask Me ...

Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on how the quick-commerce brand uses Out-of-Home to drive mass awareness, hyperlocal relevance, and ...