This is a market or a customer-orientated approach. Another customer-focused marketing mix model is the 4C’s (Lauterbur, 1990), that uses the dimensions of communication, consumer needs ...

I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4Cs of B2B marketing. We've known about the 4Ps of marketing for years: Product, Price, Place, and Promotion. Paul ...

Are you a print subscriber? Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 min ago By Tim Nudd - 4 hours 14 min ago ...

The following diagram illustrates how the 4Ps model worked: To reach your target marketing, simply set an appropriate "marketing mix" of product ... Instead of the 4Ps, the 4Cs model came to better ...

Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

As a provider of construction project market analysis and forecasting, it was vital we were mobile due to instant accessibility. Subsequently, when we were developing our new website last year, mobile ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

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From his early career as a media journalist to senior marketing roles at Betfair, Just Eat and now Carwow, Ben Carter has used his knowledge of the internet revolution and passion for change to climb ...

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