For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

The Journal of Marketing Communications covers a lot of ground, from basic marketing ideas to how companies present ...

Marketing automation is like having a super-efficient assistant. These tools can handle repetitive tasks, like sending out ...

We are a cohesive team of creative, collaborative, and strategic thinkers who build Pratt’s brand and reputation through compelling stories, imagery, and branded materials, supported by analytics and ...

A COLCHESTER marketing agency is celebrating 25 years in business by adding three top communications professionals to its team. Helen Barnett, Anna-Marie Casas and Doug Smith have all joined Mosaic as ...

Ohio University’s University Communications and Marketing (UCM) is unveiling an exciting new chapter in its Faculty Newsmakers recognition program, one designed to be more timely, inclusive and ...

Rivers of Steel has a new director of marketing and communications, and she didn’t have to travel far for the new gig. Emily Balawejder, who was the director of communications for Riverlife for the ...

At the University of Dayton, we have an incredible story to tell. And it's important that when we speak about ourselves, we speak with one voice. We need to speak in a way that makes others understand ...

Marketing has transformed dramatically over the past decade. Back then, you'd place an ad in the newspaper, maybe sponsor a radio segment, and call it a day. Today, brands now connect with audiences ...

Cynthia Plemens has been selected as the Marketing and Communications Manager for the ETHRA Public Transportation Program. Plemens has been an employee for several years and was the Administrative ...

CARROLLTON, Ky. — There was plenty of confusion in Kentucky Sunday surrounding flood gates being opened at Dix Dam, and on Monday morning, Carroll County officials shed some light on what led to the ...