For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

The Journal of Marketing Communications covers a lot of ground, from basic marketing ideas to how companies present ...

Marketing automation is like having a super-efficient assistant. These tools can handle repetitive tasks, like sending out ...

We are a cohesive team of creative, collaborative, and strategic thinkers who build Pratt’s brand and reputation through compelling stories, imagery, and branded materials, supported by analytics and ...