Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...

In this feature, we explore Goldee Patnaik’s journey from telecom trenches to global smartphone leadership, the trends he ...

Hexaware Technologies (NSE: HEXT), a global provider of IT solutions and services, has earned recognition in 22 categories at the 2025 MarCom Awards, achieving a clean sweep across every category it ...

New practice lead strengthens Unlock Health's commitment to helping health systems compete, grow, and adapt in a rapidly shifting environment.

Snapchat India’s Ankit Goyle explains the platform’s focused approach with its new campaign, ‘Say It In A Snap’, its ...

Most reputable programs look for a GPA of at least 3.0, although the more competitive institutions may require a 3.5 or ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most ...

Marketing in India thrives on regional insight, cultural respect, and emotional connection, turning diversity into a dynamic ...

Your email is the key to your apps, logins, communication, receipts, security checks. It holds years of personal data, ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing dollar on my way to $119 million.

It’s been three years since ChatGPT first hit the world, but the interest around AI hasn’t dimmed. The conversation has only grown louder as AI edges deeper into traditionally human-led processes, but ...