The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

Vodafone Idea is increasing its marketing budget for the next two months to boost awareness for its upcoming 5G services ...

India has 700 million smartphone users who downloaded 26.4 billion apps in 2023. The app economy is expected to touch $791.98 billion by 2030. This report reveals the key insights that are driving ...

Businesses are being urged not to cut marketing spend to balance higher costs from National Insurance contributions, as taxes ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

UK marketing budgets have failed to grow for the first time in 14 quarters as marketers “press pause” on spending ahead of the autumn budget. The latest quarterly IPA Bellwether report reveals the ...

The increase in employer national insurance rates threatens to hamper agencies’ ability to contribute towards hitting the ...

Investing in experiences, not just structures With the rapid evolution of technology, exhibitors have a chance to rethink ...

Marketing budgets have flatlined for the first time since the pandemic as executive confidence drops, the Institute of Practitioners in Advertising said on Thursday. The period between July and ...

In fact, 28% of marketers say they’ve reduced advertising budget to fund digital marketing activities. In addition, marketers allocated the biggest share of their entire digital marketing budget ...