On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

For the first time in nearly 100 years, beloved potato chip brand Lay's is unveiling a complete redesign—inside and out. The ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

The latest rebrand comes as Lay's cited a study showing that 42% of customers were unaware that the chips were made with real ...

Lay’s announces its largest brand redesign, introducing new packaging, while emphasizing that its chips are made with real ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

The major snack brand has said it will remove artificial flavors and artificial sources from its core products by the end of ...

Lay’s is America’s top-selling brand of potato chips, a category synonymous with junk food. Its maker, PepsiCo, is convinced ...

The chip brand is building unto its story rather than stripping it to parts.