Lidl's LEGO sets land in stores this March. From LEGO Friends to LEGO Technic, there's something to appeal to every kind of ...

We don’t make the rules, but if we did, we’d say that if you direct a Lego movie, every movie you direct after that gets a Lego set. Thankfully, directors Phil Lord and Chris Miller seem to agree and ...

Fun, collectible, and tied to one of the most-viewed children’s TV shows of all time, parent’s are heading to LEGO to get their hands on the Gabby’s Dollhouse: Gabby’s Brick‑Built Cat Friends (11215) ...

For $4.99, this tiny bunny build feels like one of those fun little purchases that's hard to pass up. Whether you're filling an Easter basket, surprising a young animal lover, or simply adding a ...

Six years after revealing the first batch of Lego Super Mario sets, Nintendo and The Lego Group are finally giving fans what they want: Super Mario minifigures. On Tuesday, March 10 (aka, Mario Day), ...

How cute!

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

I may already have this in my cart.

LEGO launch new children’s fiction series, blending familiar characters, interactive stories, and collectible minifigures for ...

LEGO fans have a fun new freebie to grab this week. The brand is offering a free Bunny Ear Bag with qualifying purchases, giving shoppers a cute seasonal bonus when they order sets from the official ...

Leveling up its Super Mario line-up, the brand introduces the first-ever large-scale, interactive brick recreation of the ...

While the Nintendo faithful count down the days until The Super Mario Galaxy Movie hits theaters on April 1, Lego is here to fulfill an even bigger Super Mario dream, on Mario (Mar10) Day no less. Yes ...