The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.

KFC U.S. has officially declared it’s entering a comeback era, and it’s starting by giving away free fried chicken. The company, which is celebrating its 75th anniversary this year, wants to move ...

July 6 marks National Fried Chicken Day, which is an important day for KFC. To celebrate the occasion, the chain has teamed up with streetwear brand Market for a limited-edition merch collection ...

But KFC's story doesn't end at their irresistible menu. The brand is also known for its bold marketing campaigns, creative product innovations, and sustainability efforts. Discover these ...

Shares in KFC operator Collins Foods rallied almost 20 per cent after investors gambled on Generation Z’s taste for fried chicken and pinned their hopes on improving sales and margins.

Gen Z customers have been spending more at KFC in the past two months, says Collins Foods, which operates hundreds of the fried chicken outlets, in a sign that consumer sentiment is improving ...

For the first time since 1979, pedestrians will be able to walk across Portage and Main intersection this week. The change is part of a wider city plan to revive city downtown.

Winnipeg Blue Bombers defensive back Redha Kramdi. Photo by Kevin King / Winnipeg Sun There was one item from Thursday’s 36-23 win over Edmonton that stuck in the craw of the Blue Bombers defence.