Blank Slate Customs designs have attracted the attention of athletes and their families, including Olympic champion Simone ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

At one point during the 2024 NFL season, Jalen Hurts was fined for wearing different-colored cleats during a single game, and ...

Most notably, the UCLA Women's Basketball Team unboxed retro Air Jordan 4 sneakers in a player-exclusive colorway. The UCLA Athletic Department's social media team did not miss with the rollout of ...

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For four decades, NBA legend and former Chicago Bulls shooting guard Michael Jordan has proven himself to be just as unstoppable in the sneaker industry as he was on the basketball court.

Orlando Magic forward Paolo Banchero continues to rapidly level up through the basketball world and sneaker industry. Banchero has become an important part of Jordan Brand's star-studded NBA roster.

Jalen Hurts is a certified style start both on and off the field. Specifically for his on-field footwear, the Philadelphia ...

Luckily for Nike fans, there is a lot of silhouette diversity, so whether you’re a hardcore Jordan head ... advertising the sneaker on its website this time. The Field Jaxx first debuted as ...

the Jordan NU Retro 1 G melds iconic Jordan style with the latest golf technology. The shoes feature a rubber heel and durable plastic forefoot plate to help give maximum stability and comfortable ...

The “Dynasty Collection” is a jaw-dropping set of six Air Jordan sneakers—each one worn by Jordan during the clinching games of his championship runs from 1991 to 1998. Featuring the Air ...

All in all, it remains a solid investment Sure, the Creed star was gassing up one of the most beautiful Italian sports cars ever made, but his Air Jordans? For many trainer guys, these will always ...