The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

with Apple positioning itself as a liberator from the homogenized control represented by the fictional "Big Brother," a veiled allegory for IBM. The ad concludes with the voiceover stating ...

Stop fretting — AI will just be a cheerful pal that will prepare you for job interviews, tell you fun factoids, take your ...

The football final in the USA is an unparalleled TV spectacle. The IT industry is also taking part in the competition to burn ...

Apple’s iconic Macintosh advert, simply called “1984” and based ... “The juxtaposition between the alternative of IBM and HP and Dell and this was probably what made it so exciting for ...

In the ad, a female runner wielding a hammer, Apple’s Macintosh PC emblazoned on her top, is pursued by figures in riot gear as she approaches a screen where “Big Brother” (representing IBM ...

Every word counts when asking an AI to create an asset. And with the technology upending how marketers work, it makes more ...