Milwaukee-based Harley-Davidson announced today that it will return as a sponsor for Summerfest after six years away and ...

The annual Harley-Davidson Homecoming celebration started under the leadership of then-President and CEO Jochen Zeitz, who ...

Harley-Davidson and Summerfest announced a new multi-year partnership that makes the motorcycle company the "Official Motorcycle of Summerfest" and presenting sponsor of the festival's ...

Harley-Davidson won't have its popular summer festival this year. The Milwaukee-based motorcycle company announced Tuesday that its annual Homecoming festival will go back to occurring every five ...

The previously announced annual Homecoming is called off for 2026 and beyond, but Harley has restarted its sponsorship with Summerfest.