Here are some steps for universities to build a successful marketing strategy: Understand Your Brand Perception: Know how ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping up in some unexpected ...

The company has already changed its signage at its headquarters in Radnor and has begun the rebranding process at Lincoln ...

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...

Amazon.com announced on Thursday a new artificial intelligence application that it says will help its independent sellers ...

Japanese manufacturer ICOM said it has not supplied the brand of walkie-talkie reportedly used in a mass attack in 10 years and warned about counterfeits.

One way Hill’s Pet Nutrition helps keep people and pets together during times of need is through Hill’s Disaster Relief Network, established in 2013 as an extension of Hill’s Food, Shelter & Love ...

The best NFL betting sites for Thursday Night Football are BetMGM, DraftKings, Caesars and FanDuel among others. Combined, ...

Ford Motor Company debuted into the auto industry in 1925, in the state of Michigan. However, to meet the most emblematic "pony car" of all time it was necessary to wait four decades. The iconic Ford ...