Long-lasting brands don't survive by refusing to adapt. Instead, they demonstrate a commitment to the exact opposite: ...

December 01, 2025 - The rise of "dupe culture" — once confined to fashion and cosmetics — is now reshaping the legal ...

There are strategic intellectual property considerations at every stage of a brand’s development. Ranjan Narula, Aditi Roy ...

The Advertising Regulatory Board has upheld a complaint by Rainbow Chicken against Eskort, saying the pork manufacturer’s ...

Nike doesn’t own the trademark for “Total90,” which is the name of a line of its soccer shoes, but a federal judge has denied ...

What actually happened inside the collective British brain: Fiscal drag is the quiet villain of tax policy: wages rise with ...

With thousands of employees and common client rosters, India may be one of the toughest markets for Omnicom to stabilise, ...

Online scams abound during the holiday shopping season, but these expert-backed tips can help you stay one step ahead.

Ours is a strange country. We swept Johannesburg clean for the G20, calling into question why such cleanliness and efficiency could not be an everyday event for the actual residents of the city. Why ...

While MullenLowe has been absorbed into TBWA globally, the Indian operation has been granted an unexpected reprieve, emerging ...

Drawing on the rigor she refined at McQueen, the British designer brings a female-focused aura of empowerment to the house that Hubert de Givenchy built.

Gifts to staff are generally tax-deductible for the business as they are considered part of employee welfare expenses.