Influencer marketing helped AI video company Higgsfield hit $300 million in annual revenue run rate in just 11 months. But misleading marketing tactics and a shock-based social media strategy has led ...

The Creston Fire Department says approximately 100 acres were burned in southwest Iowa near a wildlife area during a grass ...

The makeup artist Pat McGrath was a favorite of Taylor Swift, Kim Kardashian and Madonna. Then she became a billion-dollar ...

Luxury beauty didn’t always feel this way. There was a time when buying makeup was an event—when a lipstick felt like an initiation, not an impulse buy. When prestige beauty lived behind glass ...