India’s largest consumer goods company, has reduced its overall advertising and promotional budget by 5.5% while ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's ...

A marketing budget is important for helping you proactively shift the emphasis of your promotional efforts to low-cost methods, such as social media or in-store promotions, during slow periods.

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains ...

CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets ...

Paid media continues to dominate marketing spend, accounting for 30.6% of marketing budgets or 2.4% of company revenue. However, media price inflation means CMOs are getting less bang per buck.

CMOs Prioritize Paid Media Over Martech, Labor and Agencies Paid media continues to dominate marketing spend, accounting for 30.6% of marketing budgets or 2.4% of company revenue.

Marketing accounts for 30.6% of budgets or 2.4% of company revenue. Gartner’s study, released Monday, surveyed 402 CMOs from companies in North America, the U.K. and Europe in February.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...