A marketing budget is important for helping you proactively shift the emphasis of your promotional efforts to low-cost methods, such as social media or in-store promotions, during slow periods.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community ...

Demand Generation Benchmark Survey offers an in- depth look at how marketing leaders are navigating this ever-evolving ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

B2C marketers are using content marketing primarily to bring attention to their overall brand: The three most cited marketing goals in the last 12 months were creating brand awareness (84%), educating ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? To find out, researchers ...

With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

A high-impact content strategy doesn’t depend on a big team or budget. With focus, creativity, and a willingness to ...