Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

Running may be On Holding's claim to fame in the footwear market. But executives of the Swiss athletic brand are making sure ...

What do Megan Rapinoe, Kevin Durant, Shawn Kemp, Calvin Johnson, Willie Nelson, Wiz Kalifa, Margo Price, and Sublime all have in common? They all ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

The ecommerce market is full of innovative ventures that started as an ecommerce business plan. This guide tells you how to ...

In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Engineers who operate in manufacturing environments should be aware of the relationship between their workwear and machine ...

Chewy CEO Sumit Singh explains that a “moat” of human-led customer service was built around the Chewy brand so that it can ...

British TV company Sky applied for overly broad trademarks over its name in bad faith, the United Kingdom's Supreme Court ...

Given the foregoing, entrepreneurs ought to utilise AI to enhance the brand cause and purpose through the following: Sustainability and Ethical Practices: AI can help brands optimise their supply ...