Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

Running may be On Holding's claim to fame in the footwear market. But executives of the Swiss athletic brand are making sure ...

What do Megan Rapinoe, Kevin Durant, Shawn Kemp, Calvin Johnson, Willie Nelson, Wiz Kalifa, Margo Price, and Sublime all have in common? They all ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

The ecommerce market is full of innovative ventures that started as an ecommerce business plan. This guide tells you how to ...

In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Chewy CEO Sumit Singh explains that a “moat” of human-led customer service was built around the Chewy brand so that it can ...

The parent of the long-distance triathlon could partner with more luxury brands or resorts as it seeks to enhance the athlete ...

Duluth and Fritos are also signing on with in-show integrations, custom content and thematic packaging on tap.

Viceroy’s flagship for experiential luxury is Viceroy at Ombria Algarve, a hotel that opened in October. Its programming ...