Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit ...

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how its algorithm steers demand.

“Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social ...

New Appsflyer report with Sensor Tower and M+C Saatchi Performance reveals how brands can turn the FIFA World Cup 2026 into ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, ...

Opponents fear the ambitious government-backed project could destroy the countryside and "bisect communities." ...

As Ottawa refuses to say exactly how many Canadian troops are in the Middle East, experts are questioning the government’s ...

They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions ...

Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

ARC is Limelight’s rule-based, automation, and optimisation toolkit. Using ARC, partners are able to implement granular rules ...

The Fulmar CTV will deliver crew and cargo transfers for the Inch Cape wind farm off the Scottish coast.