Increase visibility: Books open doors to media appearances, speaking engagements, and other brand-building opportunities. Create a marketing asset: Your book becomes a valuable tool for lead ...

Keep reading to find out why and how to build your brand through social media. Branding is how you distinguish yourself from competitors and improve the recognizability of your company.

It’s your elevator pitch on steroids. "I want to build an online presence that reflects my personal brand. For this I need to create content. Ask me questions about my expertise, how I enjoy ...

Once you have identified your personal brand, it's important to build credibility in your profession. One way to do this is by sharing your expertise with others. This could be writing articles on ...

or build your brand without the reference point that an existing mental model provides. How are you structured to do business? If you're a Web-based, language-translation engine, what is your business ...

Using the right words in building your brand, whether it's your personal or company one, allows you to evoke emotions, create connections and establish credibility and authenticity. Here's how.

Most likely, a matrix of several types of customers will gravitate to your brand out of a sense of need and preference. Building your brand for success involves a constant effort to reinforce the ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

If you are in the market and you see a no-name brand of cereal next to, say, Cheerios, which would you be more inclined to buy? Exactly. That’s the point. Your brand is what people think of when ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

On October 24th, The Globe and Mail hosted a virtual webcast which delved into exploring the concept of building your personal brand at work. This event highlighted the importance of how you ...