The first vehicles out of the gate for the brand will be the Scout Traveler, an SUV that pays visual homage to the brand's ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Niche—it’s a funny word. It comes from the French term of the same spelling, which originally referred to a recess in a wall ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

OK, it’s still a bit early for that, but in much happier news, Huckberry’s only site-wide sale of the year is here. The other ...

Encinitas athleisure brand, Vuori, is now worth about $5.5 billion after landing an $825 million investment to support the ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. Celebrities ...

Emily Ratajkowski is back at it. The “My Body” author, 33, revealed she’s the new United States brand ambassador for Italian ...

Chinese premium electric vehicle maker Zeekr plans to take control of Lynk & Co, a sister brand owned by Geely and Volvo Cars, two sources with direct knowledge of the matter said.

Italian luxury brand Valextra hopes to collaborate with more traditional artisans in the future, Xavier Rougeaux, Valextra ...